The platform is rolling out a new feature that allows them to reduce the amount of AI-made media appearing in their streams. This initiative comes as the platform revealed that it now features over 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a full-scale rollout. This development coincides with a increase in AI-generated material, fueled by recent AI video creators.
AI Proliferation Online
Studies have shown that approximately 10% of the most rapidly expanding content creators on a competing service exclusively feature clips produced artificially. A significant portion of this content is considered mass-produced AI material, a phrase for substandard, mass-produced content that is often nonsensical or bizarre.
“We know from our community that many people enjoy content produced via AI tools, from AI artwork to informative clips, and we want to provide users the option to increase or decrease of that, based on their own choices,” commented a platform representative.
Volume and Proportions
TikTok shared that there are currently over a billion videos on its app labeled as made with AI. Collectively, more than 100 million media items are uploaded to the platform daily, making AI-generated material a limited portion of its overall inventory.
How to Adjust Settings
Viewers will be capable of decrease or raise the amount of AI content they watch by accessing the content preference feature in the app and selecting AI-made media. Further subjects that currently be modified under the filter cover news, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s guidelines mandate users to identify lifelike AI-made content, and it bans dangerous deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be removed under its community policies.
Additionally, the service will henceforth attach an AI-generated tag to content made using its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This action is aimed to stop users from trying to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is also launching a two million dollar educational fund for experts and institutions to develop learning resources about responsible artificial intelligence. This program will assist charitable organizations focused on training computer science.
Moderation Strategy
TikTok has justified its content review process, amid discussion over plans to cut jobs for a large number of review team members in the UK. TikTok is planning to cut hundreds of positions in its trust and safety department in London, with labor groups and online safety experts raising concerns that people are being substituted by machine-led review.
A trust and safety lead explained that people-led review would still have a role, but artificial intelligence can safeguard staff by filtering out the most distressing content prior to it gets reviewed by people. The platform announced a significant reduction in shocking and graphic content reviewed by safety staff over the past year due to the use of its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s highly necessary to reduce exposure to harmful content as rapidly, which is why a lot of the machine support is making a difference process content quickly.”
